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Eastern Conference

Potential Seattle NHL Team Names Revealed

As Seattle prepares to submit a bid so they can be the latest city to welcome an NHL expansion team, it appears the city is already thinking of branding.

Thirty-eight domain names covering 13 different Seattle team names were registered Thursday by Oak View Group, according to Clark Rasmussen of

The names are as follows:

  • Seattle Cougars
  • Seattle Eagles
  • Seattle Emeralds
  • Seattle Evergreens
  • Seattle Firebirds
  • Seattle Kraken
  • Seattle Rainiers
  • Seattle Renegades
  • Seattle Sea Lions
  • Seattle Seals
  • Seattle Sockeyes
  • Seattle Totems
  • Seattle Whales

The registrant name belongs to Christina Song, which is the same name as the woman who serves as general counsel for OVG, the group that won the bid to redevelop Seattle’s KeyArena.

Coincidence? Or, is this the groundwork for the next major sports team? Will this be something we can see from Gaming crypto as they continue to delve into the world of sports? Can it be a strategy for branding within influencer marketing campaigns? Only time will tell.

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